Walmart partners with Shopify to capitalize on wave of online shopping during pandemic – USA TODAYeCommerce
Walmart is partnering with the e-commerce platform Shopify in a deal that seeks to take advantage of the digital spending surge during the coronavirus pandemic.
The partnership will add 1,200 new Shopify vendors to Walmart’s third-party marketplace website by the end of the year, giving online shoppers access to more products. Walmart Marketplace already offers items sold by over a million businesses.
Walmart will be able to offer products from more U.S.-based small and medium-sized businesses through the partnership, the retailer said Monday. “We’re excited to be able (to) offer customers an expanded assortment while also giving small businesses access to the surging traffic on Walmart.com,” Walmart said in a press release.
Shopify, which went public in 2015, is a selling platform that allows anyone to set up a store and offer products online and in-person. The deal gives merchants access to Walmart’s broad customer base. The partnership also helps Walmart better compete with Amazon, a market leader in e-commerce.
Walmart, the world’s largest retailer, has seen a surge in digital purchases over the past few months with Americans under stay at home orders to curb the spread of the coronavirus.
The company’s U.S. business grew 74% last quarter, but marketplace sales outpaced the overall business, Walmart said.
In the first quarter ending March 31, Americans spent $160.3 billion online, up 13.7% from the same period in 2019, according to the latest U.S. Department of Commerce data. Those sales encompassed a lot of the panic buying that took place as people stocked up after the pandemic was declared.
Elevated online spending continued throughout April and May, according to the research firm Digital Commerce 360.
Follow Dalvin Brown on Twitter: @Dalvin_Brown.
- Shopify (TSX:SHOP) Stock: Ready to Make $1 Million? – The Motley Fool Canada
- What WordPress Templates help you Sell more online? | South Florida Caribbean News – South Florida Caribbean News
- Shepherd Public Schools plans online and in-person learning options for the upcoming school year – The Morning Sun
- WordPress Accessibility! – coloradoboulevard.net
- Persistent WordPress User Injection – Security Boulevard